Resale companies - The Industry created a need for this service and so the Resales Companies were born. If the resorts don’t have an effective resale’s operation they need to work with Resales companies. However, resorts should be seeking out new ideas on how their members can be best promoted
Resorts and owners need to be aware that there are companies that offer timeshare resale ads for an upfront fee and don’t take an active role in selling timeshares.
There are some Companies that are just a listing service with some promoting many weeks and even hundreds of weeks from some resorts.
How is that going to support your own resort sales?
What first impressions does this give of your resort to existing members and prospective members if they see lots of weeks listed from your resort on pages and pages?
This is the same as reviewing property details at an estate agent. Once you drive down the road to check out the property you notice that every 2nd 3rd and 4th house is up for sale. Would you now buy that property?
So why should it be any different if your resort is displayed on a long list with a Resale Company? Would you buy a week from that Resale Company displaying lots of weeks from one resort?
Resorts either need to work with Resale Companies or go back to the drawing board if they want to move forward and they need to rethink their own resale strategy.
1) Most Resale Companies charge a listing fee. Then usually earn a further commission or a set fee on the sell
2) The owner though has no real chance of selling if they are part of a long list of fellow owners as this long list will make the resort look problematic.
3) This will reduce the resorts stock value if it shows that there are a large number of owners wishing to sell on the Internet.
We need a win-win scenario Resale Companies can promote weeks from a resort that has a high number of owners wishing to leave without just having a long list! This can be done with a little thought.
Resale Companies promoting long lists of weeks on this basis does no one any favours and fuels further negativity towards the Industry as a whole.
There needs to be a fresh look in my opinion of the secondary market.
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